Public Communication Campaigns PDF
By:Ronald E. Rice,Charles K. Atkin
Published on 2012-03-06 by SAGE Publications
In this new, fully revised and expanded fourth edition of Public Communication Campaigns, Rice and Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. The subject of campaigns has become increasingly high profile in the academic world in the decade since the last edition, and hundreds of new studies on campaign theory and practice have been published since 2001. Largely rewritten to reflect the latest theories and research, this text continues in the tradition of ongoing improvement and expansion into new areas.
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Book ID of Public Communication Campaigns's Books is fZShK1Pu_VQC, Book which was written byRonald E. Rice,Charles K. Atkinhave ETAG "1EBCGFRob40"
Book which was published by SAGE Publications since 2012-03-06 have ISBNs, ISBN 13 Code is 9781452289786 and ISBN 10 Code is 1452289786
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Book which have "392 Pages" is Printed at BOOK under CategoryLanguage Arts and Disciplines
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